Lorena Rae Poses in France for Her Fashion Label, RÆRE

August 17, 2022
Lorena Rae RÆRE Campaign 2022
Lorena Rae stars in debut RÆRE campaign. Photo: About You

Leading model Lorena Rae has partnered with ABOUT YOU to launch her own clothing line called RÆRE. The designs were conceived with the German beauty’s unique sense of fashion in mind. The blonde beauty spent her childhood in the small town of Diepholz, but she has since gone on to walk the runways of some of the world’s most prestigious fashion shows, including the Victoria’s Secret Fashion Show.

RÆRE Debut Campaign 2022

Lorena Rae RÆRE Fashion Brand
RÆRE designed by Lorena Rae features fashion inspired by the model’s personal style. Photo: About You

The collection was conceived with the intention of encouraging women to believe in themselves and their ability to make their mark on the world. The concept of being one of a kind and following one’s own path in life inspired the brand’s naming, which was derived from the word “rare.”

Related: Lorena Rae Wears Swim Season Looks for ELLE Croatia

Lorena Rae RÆRE Jeans
Wearing jeans, Lorena Rae fronts debut RÆRE campaign. Photo: About You

In a statement, Lorena Rae said the RÆRE designs were made to be worn on any occasion. They range from a laid-back day in the park to a romantic dinner in the summer. The collection comprises a total of 67 separates, the most prominent of which are a three-piece suit, wide-leg jeans, jogging shorts, and minimal dresses.

Lorena Rae Sweatshirt Shorts Set
Model Lorena Rae poses in sweatshirt and shorts from her RÆRE fashion label. Photo: About You

A color palette features neutral shades such as black, white, and beige. The campaign, also starring Lorena Rae, was shot at a villa in the Provence-Alpes-Côte d’Azur region of France that was built in the 18th century.

Lorena Rae France Photoshoot
Lorena Rae poses in France for the debut campaign from RÆRE. Photo: About You
Lorena Rae Pantsuit Outfit
Model Lorena Rae poses in a pantsuit from RÆRE. Photo: About You

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