PUMA ambassador Winnie Harlow is the face of the sports brand’s Bodywear & Swimwear 2022 campaign. Part of the company’s “SHE MOVES US” platform, it celebrates women and inspires others around the globe. The designs were made in collaboration with PUMA’s subsidiary stichd and feature mix and match tops and bottoms in sustainable materials.
PUMA Bodywear & Swimwear 2022 Campaign
In the images, Winnie Harlow poses poolside and in a tropical villa showing off swimwear and bodywear pieces. One key look is a red one-piece swimsuit made from recycled nylon. Another standout look is a magenta soft padded bra and seamless hipster.
I love my PUMA family and I’m grateful to be part of the ‘She Moves Us’ campaign. Representation is so important and key. This is something that I have championed since I started in the industry. It is refreshing to work with a brand like PUMA who share the same values.Winnie Harlow
“I hope I am helping to open the door a little further for someone else to get through. My mentors have done that for me and it’s my ambition to do the same for others as I grow in my career. I want to continue to help champion confidence, inclusivity and acceptance,” Winnie Harlow also shared.
The line also features a bandeau top and V-shape brief as well as a scoop neck top and high waist shorts, both made from recycled nylon. The PUMA bodywear and swimwear collection is available at select retailers, PUMA stores, and PUMA.com in Europe, LATAM, and APAC.