Proenza Schouler Features Undone Chic for Spring 2016 Campaign

New York-based label Proenza Schouler has unveiled its spring-summer 2016 campaign. Photographed by Zoe Ghetner, the brand features candid-looking portraits captured outdoors with models Selena Forrest, Olympia Campbell and Nicole-Antonia Spagnola. Spotlighting its accessories like the Hava Chain or Courier bag, designers Jack McCollough and Lazaro Hernandez embrace a new type of glamour for the spring season.

Proenza Schouler Spring 2016 Campaign

Proenza Schouler Spring 2016 Runway

For Proenza Schouler’s spring 2016 runway collection, designers Jack McCollough and Lazaro Hernandez were inspired by the idea of unraveling and abandon. That theme resulted in a collection full of ribbons, macrame details and ruffles.

Proenza Schouler New Arrivals