Ray-Ban celebrates its first-generation smart glasses, Ray-Ban Stories, at an immersive experiential activation at Coachella Valley Music and Arts Festival. Singer Chloe Bailey attended the event, wearing the designs. She paired the look with a red buttoned-up bodysuit and hoop earrings. The ‘Treat Me’ songstress appeared at the Empire Polo Club in Indio, California, on April 15th, 2022.
Ray-Ban Stories Coachella Activation 2022 Event
With only 2022 pairs available, Ray-Ban also launches a limited-edition Wayfarer style for the festival season. Priced at $299, the edition details are carved on the temple interior. A new Shiny Blue Wayfarer frame with Orange lenses and a Gold temple signature is inspired by the scorched summer skies seen during music moments. In more eyewear news, discover Louis Vuitton’s spring 2022 sunglasses collection.
Related: Chloe x Halle Front Louis Vuitton Spring 2021 Campaign
“Ready for smart glasses? Make yours Ray-Ban Stories, the latest in wearable tech. Our smart eyeglasses and smart sunglasses, with camera and audio, combine legendary Meta technology and iconic Ray-Ban style. With Ray-Ban X Meta glasses you can take photos and videos, listen to music and calls, and share content directly to your social media channels,” Ray-Ban shares.
