Brunello Cucinelli Spring 2024: An Elegant Escape

Joanna Elizabeth

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Published March 13, 2024

Brunello Cucinelli Spring 2024 Campaign
Models channel timeless elegance in front of a classic car for the Brunello Cucinelli spring 2024 campaign: Refined Pursuits. Photo: Lachlan Bailey

Brunello Cucinelli reveals its spring 2024 collection in the Refined Pursuits campaign, capturing the essence of luxury and relaxation. Set against the picturesque background of old-world architecture, the leading designer brand’s campaign evokes a sense of sophisticated vacation vibes with its sun-drenched street scenes.

Brunello Cucinelli Spring 2024 Campaign

Brunello Cucinelli features a three-piece suit for its spring 2024 collection, set in a rustic room.
Brunello Cucinelli features a three-piece suit for its spring 2024 collection, set in a rustic room. Photo: Lachlan Bailey

Photographed by Lachlan Bailey, the Brunello Cucinelli collection showcases a blend of elegance and ease. Key pieces include a versatile three-piece suit, tropical print pants, and neatly tailored shorts paired with button-up shirts, emphasizing the blend of casual luxury.

Clothing evokes relaxed sophistication in Brunello Cucinelli's spring-summer 2024 collection.
Clothing evokes relaxed sophistication in Brunello Cucinelli’s spring-summer 2024 collection. Photo: Lachlan Bailey

The color palette focuses on soothing neutrals, ensuring each piece exudes timeless style. Accessories play a pivotal role in the campaign, with a wide-brimmed straw hat and stylish sunglasses standing out, adding an extra layer of sophistication to the relaxed looks.

Jeans and shirting takes the spotlight, harmonizing with historic architecture in Brunello Cucinelli's spring 2024 campaign.
Jeans and shirting take the spotlight, harmonizing with historic architecture in Brunello Cucinelli’s spring 2024 campaign. Photo: Lachlan Bailey

The choice of footwear varies from slip-on sandals to sneakers and loafers, completing the elegant ensembles and reflecting the brand’s attention to detail. This season, Brunello Cucinelli follows up its winter boots edit, offering a fresh, airy wardrobe ideal for spring and summer.


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