Italian fashion brand Prada focuses on acronyms for its spring-summer 2020 campaign. Images shot by Jamie Hawkesworth feature portraits of models with PRADA spelled out using different words to represent the label’s ideal woman. A cast features Anna Ewers, Freja Beha Erichsen, Ashley Radjarame, Sara Blomqvist, Berit Heitmann, Ruiqi Jiang and Kyla Ramsey. Miuccia Prada’s designs include knit tops, sequin embroideries and leather handbags.
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