Kim Kardashian’s bodywear line SKIMS celebrates its one year anniversary with a new campaign. She appears in images captured by Vanessa Beecroft featuring celebrities as well as actual customers. Addison Rae, Amelia Gray and Delilah Belle Hamlin, Jodie Turner Smith, Lala Anthony, Precious Lee, Rumer Willis, and Yovanna Ventura appear. A background features imagery of past SKIMS campaigns featuring Kim along with branded merchandise as well as dolls.
Posing in bedroom settings, the cast showcases a diverse selection of body types and looks. This fit with the company’s motto of: Solutions for Every Body. SKIMS also gives back to customers for this anniversary by gifting 100 lucky customers with designs, novelty items, and a personalized note from its founder.
SKIMS One Year Anniversary Campaign
It’s wild to think that it’s already been one year since we launched SKIMS. I’m eternally grateful for the love and support that our customers have shown both me and the brand. I’ve loved seeing everyone’s photos in SKIMS and reading the comments on social media, and I wanted to use this time, the campaign, and customer gifting to really say thank you.”Kim Kardashian
Photos: Vanessa Beecroft for SKIMS