Persol Celebrates ‘The Drive, Within’ with Soko, Dr. Woo + More

Carl

/

Published May 4, 2022

Madison Love Persol Dr. Woo Campaign Launch 2022
Madison Love lends her support to the launch of the Persol Dr. Woo campaign. She wears optical frames from the brand. Photo Credit: Carlos Lopez

Persol recently celebrated the launch of its new Dr. Woo campaign. Guests came to the Edition Hotel in Los Angeles for a private cocktail party, and the celebrity tattoo artist was the focus of attention. Madison LoveRainey Qualley, and Bec Adams were among the personalities in attendance.

Dr. Woo Persol Campaign Launch 2022
Tattoo artist Dr. Woo photographed at the launch event for his Persol campaign. Photo Credit: Carlos Lopez

Persol Dr. Woo Campaign Launch

Guests sipped refreshments while exploring Persol’s newest eyewear designs from its “The Drive, Within” campaign. Persol’s advertising focuses on those who utilize their intuition as a driving force to build something unique. Dr. Woo is the ideal campaign hero, exhibiting skills that investigate the known and unknown to unveil “The Drive, Within.”

Related: Jennifer Lopez is a Bombshell in Dolce & Gabbana Eyewear Spring 2022 Campaign

Bec Adams Rainey Qualley 2022 Persol Dr. Woo Campaign Launch
Bec Adams and Rainey Qualley poses for photos in Persol sunglasses at the launch event for the brand’s new Dr. Woo campaign. Photo Credit: Carlos Lopez

The fact that the stars of Persol’s new ad “The Drive, Within” are not models is essential to the campaign. Instead, each individual lends a distinct personality to Persol’s classic eyewear. Furthermore, the success of each person in their field of expertise promotes a new generation’s interest in exploring the eyeglasses they wear.

Soko for Persol ‘The Drive, Within’ Campaign

Soko Sunglasses Persol Campaign 2022
A modern vision, Soko stars in Persol’s “The Drive, Within” campaign. Photo Credit: Kalle Gustafsson

Soko is one of the fantastic talents featured in Persol’s “The Drive, Within” ad. She is a French singer, songwriter, musician, and actress noted for her genuine and autonomous creative output. Soko’s multifaceted approach has created new opportunities in the music and entertainment industries for her career and the budding artists following in her footsteps.

Soko Singing Persol Campaign 2022
Soko performs in a pair of chic glasses from Persol for the brand’s “The Drive, Within” campaign. Photo Credit: Kalle Gustafsson
Soko Sunglasses Campaign Persol 2022
Kalle Gustafsson photographs Soko for Persol “The Drive, Within” campaign. Photo Credit: Kalle Gustafsson
Soko Singer Persol Campaign 2022
Persol enlists French singer Soko as the star of its “The Drive, Within” campaign. Photo Credit: Kalle Gustafsson

Persol ‘The Drive, Within’ Eyewear

Persol's stylish sunglasses that are a must-have for 2022.
Persol’s stylish sunglasses that are a must-have for 2022.
Persol's latest eyewear featured in its "The Drive, Within" campaign.
Persol’s latest eyewear featured in its “The Drive, Within” campaign.

Recent Updates

Zara Jeans Spring Featured

Zara Jeans Spring 2024: Exploring Casual Styles

The season of renewal brings with it Zara's spring 2024 jeans collection, offering a refreshing take on denim that pays ...
Makeup Looks Featured

Makeup Looks to Inspire: 15 Stunning Ideas for 2024

Makeup looks offer a canvas for self-expression, blending everything from the subtle allure of neutral tones to the vibrant impact ...
Penelope Cruz Chanel Iconic Handbag Featured

Penélope Cruz & Brad Pitt Are Iconic in Chanel Handbag Ad

Chanel's 2024 campaign for its Iconic Handbag enlists the magnetic allure of Penélope Cruz alongside Brad Pitt, offering a theme ...
Cara Delevingne Stella McCartney Feature

Cara Delevingne is Eco-Chic in Stella McCartney’s Summer Ad

In a striking gesture of environmental advocacy, Stella McCartney has enlisted supermodel and actress Cara Delevingne for her summer 2024 ...
Tom Ford Summer 2024 Featured

Tom Ford Summer 2024 Campaign: A Season of Luxe

Tom Ford has officially launched its summer 2024 collection with a compelling campaign that channels luxury and sensuality. With creative ...
Black Hair Types Featured

Black Hair Types: Unraveling the Beauty of Coils & Curls

Understanding the diversity of Black hair types is fundamental for those seeking to nurture and style their hair effectively. Whether ...

Leave a Comment