MSGM goes lo-fi for its spring-summer 2019 campaign. Starring Mariacarla Boscono, the images are captured from stills of a short film directed by Sharna Osborne. The Italian model serves 90’s vibes in unfocused images spotlighting party dresses, long coats and denim. Katie Grand works on creative direction for the shoot with designs by Massimo Giorgetti. Look out for the campaign video in the upcoming weeks.