Miu Miu’s Spring 2025 Campaign is All About Chic Contrast

Joanna Elizabeth

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Published January 31, 2025

Miu Miu Spring 2025 Campaign Joey King
Joey King poses in Miu Miu’s spring-summer 2025 campaign. Photo: Lengua / Miu Miu

Miu Miu’s spring-summer 2025 campaign is a play on contrast. There is light and shadow, innocence and sophistication. Photographed by Lengua, the visuals feature a cast including Joey King, Liu Haocun, Kayije Kagame, Sunday Rose Kidman Urban, Lena Mantler, and Eliot Sumner.

Miu Miu Spring/Summer 2025 Campaign

Liu Haocun fronts Miu Miu's spring 2025 ad.
Liu Haocun fronts Miu Miu’s spring 2025 ad. Photo: Lengua / Miu Miu

The images capture the collection’s mix of youthful nostalgia and modern edge. Stylist Lotta Volkova brings a fresh take on wardrobe staples, combining pleated skirts with casual t-shirts, nylon jackets, and structured blazers.

Lena Mantler looks pretty in pink for Miu Miu's spring 2025 campaign.
Lena Mantler looks pretty in pink for Miu Miu’s spring 2025 campaign. Photo: Lengua / Miu Miu

A color palette shifts from soft pastels and crisp whites to deep neutrals like navy, grey, and black. It creates a sense of contrast in both tone and texture. Accessories play a key role, with standout pieces like the Aventure and Arcadie bags, worn alongside Mary Janes with socks, studded wooden clogs, and sleek high heels.

Kayije Kagame stars in Miu Miu's spring-summer 2025 campaign.
Kayije Kagame stars in Miu Miu’s spring-summer 2025 campaign. Photo: Lengua / Miu Miu

The campaign setting is minimal, with stark lighting that enhances the depth of each silhouette. The shadows cast by the models create an interplay of movement and stillness.

Eliot Sumner fronts Miu Miu spring 2025 ad.
Eliot Sumner fronts Miu Miu spring 2025 ad. Photo: Lengua / Miu Miu
Sunday Rose Kidman Urban for Miu Miu.
Sunday Rose Kidman Urban for Miu Miu. Photo: Lengua / Miu Miu

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