Missoni looks to positivity and vibrance for its spring-summer 2022 campaign called: Life in Colors. Advertisements feature models Georgia May Jagger, Louise De Chevigny, and Clement Chabernaud. Photographed by Marili Andre, a cityscape and bright colors can be seen in a radiant backdrop.
Missoni Spring/Summer 2022 Campaign
The images spotlight new season designs, including the brand’s famous zigzag prints. A multicolored cardigan, beaded dress, and pink lurex design stand out for spring. From daywear to evening wear, the looks offer vibrant patterns that embrace house codes.
“The Missoni SS22 adv campaign captures the pulsing tonalities, carefree enthusiasm, and unbridled optimism of those singular moments that move to their own incandescent beat. This is living life in colors,” the Italian label shares.