Freja Beha Erichsen Embraces Colorful Knits in Missoni’s Spring Ads

Joanna Elizabeth

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Published January 11, 2016

Freja Beha Erichsen stars in Missoni's spring-summer 2016 campaign
Freja Beha Erichsen stars in Missoni’s spring-summer 2016 campaign

Missoni goes in a new a direction for its spring-summer 2016 campaign, enlisting new talent for the season. Model Freja Beha Erichsen takes the spotlight in images captured by Harley Weir. The advertisements spotlight the brand’s signature knitwear pieces and variegated patterns with a retro, almost 1970s inspired twist. From form-fitting maxi dresses to skinny scarves to playful rompers, there is plenty of mix and matching for the new season.

Missoni Spring 2016 Campaign Photos

SWIM SEASON: Freja models one-piece swimsuit from Missoni's spring 2016 collection
SWIM SEASON: Freja models one-piece swimsuit from Missoni’s spring 2016 collection
70S FLAIR: Freja models a knit scarf and printed bodysuit from Missoni
70S FLAIR: Freja models a knit scarf and printed bodysuit from Missoni
ACCESSORIES: An eyewear image from Missoni's spring-summer 2016 campaign
ACCESSORIES: An eyewear image from Missoni’s spring-summer 2016 campaign
An image from Missoni's spring-summer 2016 campaign
An image from Missoni’s spring-summer 2016 campaign
SOPHISTICATED STRIPES: Knit and stripe maxi dress from Missoni's spring-summer 2016 collection
SOPHISTICATED STRIPES: Knit and stripe maxi dress from Missoni’s spring-summer 2016 collection

Missoni Spring 2016 Runway

Presented during Milan Fashion Week, Missoni’s spring-summer 2016 runway show brought a vibrant splash of color to the previews. Designer Angela Missoni focused on the essentials with a selection of long tunics, knit sweaters and bathing suits–all in Missoni’s signature prints and cuts.

Missoni New Arrivals at Net-a-Porter

Missoni Crochet Knit Halterneck Jumpsuit
Missoni Crochet Knit Halterneck Jumpsuit
Missoni Crochet Knit Mini Dress
Missoni Crochet Knit Mini Dress
Missoni Metallic Crochet Knit Shorts
Missoni Metallic Crochet Knit Shorts
Missoni Reversible Crochet Knit Triangle Bikini
Missoni Reversible Crochet Knit Triangle Bikini

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