Nan Goldin Captures McQ’s Candid Spring 2016 Campaign

Joanna Elizabeth

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Published January 25, 2016

Mayka Merino stars in McQ by Alexander McQueen's spring-summer 2016 campaign
Mayka Merino stars in McQ by Alexander McQueen’s spring-summer 2016 campaign

For its spring-summer 2016 campaign, McQ Alexander McQueen tapped renowned photographer Nan Goldin for a series of candid portraits. Captured on location in London’s Spitafields as well as a McQ x WARP party, Goldin gave an intimate view of womenswear campaign star Mayka Merino. The menswear advertisements stars Taj Figeroa, Jonah Larrington and Zach Robinson. Talking about shooting the images, Goldin says, “usually I use my own friends in my shootings but to my surprise I made a real connection with these kids and really enjoyed them – especially watching Taj playing football with an apple.”

McQ Alexander McQueen Spring 2016 Campaign

An image from McQ by Alexander McQueen's spring-summer 2016 campaign
An image from McQ by Alexander McQueen’s spring-summer 2016 campaign
Nan Goldin photographs McQ by Alexander McQueen's spring-summer 2016 campaign
Nan Goldin photographs McQ by Alexander McQueen’s spring-summer 2016 campaign
An image from McQ by Alexander McQueen's spring 2016 campaign
An image from McQ by Alexander McQueen’s spring 2016 campaign

McQ Alexander McQueen Spring 2016 Collection

Capturing the energy of late 1970s and early 80s club kids, McQ’s spring 2016 collection focused on androgynous styles with chain-link embellished fashions. From casual tops to mini skirts, the styles may be retro influenced but are thoroughly modern.

McQ Alexander McQueen New Arrivals

McQ by Alexander McQuuen Classic Tee
McQ by Alexander McQuuen Classic Tee
McQ by Alexander McQueen Half Crew Neck Sweater
McQ by Alexander McQueen Half Crew Neck Sweater
McQ by Alexander McQueen by Pleat Drape Skirt
McQ by Alexander McQueen by Pleat Drape Skirt
McQ by Alexander McQueen Zip Off Black Dress
McQ by Alexander McQueen Zip Off Black Dress

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