Marc Jacobs Fall 2010 Campaign | Monika, Frida & Ann by Juergen Teller

Joanna Elizabeth

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Published July 21, 2010

Once again, Juergen Teller photographs the Marc Jacobs campaign for the fall season with models Monika Jagaciak, Frida Gustavsson and Ann Kenny in the spotlight. The images reflect the girlish whimsy of the collection with its loose silhouettes, airy materials and neutral tones.




source | tfs


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64 thoughts on “Marc Jacobs Fall 2010 Campaign | Monika, Frida & Ann by Juergen Teller”

  1. I'm not impressed either. The models are not Photoshopped enough to the point where they look like mannequins. I prefer all the skin removed and for the photos to utilize at least one Photoshop gimmick. That is, aside from cranking up the saturation to the levels where my eyes start bleeding. And where is the customary model-opens-mouth-to-catch-a-fly look? They didn't even employ that. Isn't that illegal? For editorials not to have at least one picture like that? At the very least I want to see 15 images of a model in the same outfit with just slight variations of movement in the neck. Look left. Look right. Look at camera. Hopefully it would be taken by a testing photographer who is a beginner. Juergen Teller is way too well known and his images are not generally accepted by pop editors, whom I think are overqualified as such and should cut people like Teller some slack.

    Reply
  2. I'm not impressed either. The models are not Photoshopped enough to the point where they look like mannequins. I prefer all the skin removed and for the photos to utilize at least one Photoshop gimmick. That is, aside from cranking up the saturation to the levels where my eyes start bleeding. And where is the customary model-opens-mouth-to-catch-a-fly look? They didn't even employ that. Isn't that illegal? For editorials not to have at least one picture like that? At the very least I want to see 15 images of a model in the same outfit with just slight variations of movement in the neck. Look left. Look right. Look at camera. Hopefully it would be taken by a testing photographer who is a beginner. Juergen Teller is way too well known and his images are not generally accepted by pop editors, whom I think are overqualified as such and should cut people like Teller some slack.

    Reply
  3. This reminds me of the many Holocaust movies I have seen that have the fields filled of dead people. Not only disappointed but shocked

    Reply
    • I'm totally with you, Carol. I can see how you see the Holocaust ( one of humanities darkest moments where millions of people lost their lives) in a fashion campaign where three people are reclined in a field. The creepy part is that these people actually look real in the photos. Didn't fashion promise no more real people in editorials? The removing of humanity, thanks to Photoshop, has been a blessing. Like I mentioned, I much rather see people made to look like mannequins posing in a store window with light smiles than to see people who may actually be living.

      Reply
  4. This reminds me of the many Holocaust movies I have seen that have the fields filled of dead people. Not only disappointed but shocked

    Reply
    • I'm totally with you, Carol. I can see how you see the Holocaust ( one of humanities darkest moments where millions of people lost their lives) in a fashion campaign where three people are reclined in a field. The creepy part is that these people actually look real in the photos. Didn't fashion promise no more real people in editorials? The removing of humanity, thanks to Photoshop, has been a blessing. Like I mentioned, I much rather see people made to look like mannequins posing in a store window with light smiles than to see people who may actually be living.

      Reply
  5. call me optimistc, but i didn't think they were dead. just lying about in the sun. i like it. it's got juergen teller's usual starkness, but the positioning & selection of models brings a youthfulness that contrasts with the neutral color scheme. i'm just sayin', i think it's beautiful.

    Reply
    • Your optimism is not appreciated. For one, Teller used real people, which is a red flag. Instead he should have consulted with mannequin manufacturers and have them build mannequins that closely resemble these models, like how many other photographers in fashion do these days. Just take a good look at the mannequin that Mert & Marcus used for the Cavalli ads. Such a close resemblance to Giselle that it's uncanny. Also, these models are not posing in front of a backdrop. It's on location, which makes it more real. Lastly, they're actually behaving like humans might actually do. It's jarring to the senses. The models should be directed to behave like emo ravers.

      Reply
  6. call me optimistc, but i didn't think they were dead. just lying about in the sun. i like it. it's got juergen teller's usual starkness, but the positioning & selection of models brings a youthfulness that contrasts with the neutral color scheme. i'm just sayin', i think it's beautiful.

    Reply
    • Your optimism is not appreciated. For one, Teller used real people, which is a red flag. Instead he should have consulted with mannequin manufacturers and have them build mannequins that closely resemble these models, like how many other photographers in fashion do these days. Just take a good look at the mannequin that Mert & Marcus used for the Cavalli ads. Such a close resemblance to Giselle that it's uncanny. Also, these models are not posing in front of a backdrop. It's on location, which makes it more real. Lastly, they're actually behaving like humans might actually do. It's jarring to the senses. The models should be directed to behave like emo ravers.

      Reply
  7. I really like it, finally a campaign that says something as a picture and doesn't just show swxy models wearing the clothes, with the big company logo around πŸ˜‰

    Reply
  8. I really like it, finally a campaign that says something as a picture and doesn't just show swxy models wearing the clothes, with the big company logo around πŸ˜‰

    Reply
  9. I think it's just breathtaking. And in regards to the Holocaust comments I think that Teller was going more for rural farming America rather than Auschwitz. Besides, you'd like to think that photographers aren't that stupid or insensitive.

    Reply
  10. I think it's just breathtaking. And in regards to the Holocaust comments I think that Teller was going more for rural farming America rather than Auschwitz. Besides, you'd like to think that photographers aren't that stupid or insensitive.

    Reply
  11. Yea no thanks, they look like the ghosts of 14year old girls in a 1950-60's farm house…I believe these clothes are supposed to be luxury

    Reply
  12. Yea no thanks, they look like the ghosts of 14year old girls in a 1950-60's farm house…I believe these clothes are supposed to be luxury

    Reply
  13. Well I think it would've been good if it was an editorial with an usual story not a nice clothes campaign! Great choice of models these girls could've made this a really ROCKing campaign and they would've gave Marc Jacobs a whole new meaning of hip luxuries clothes. Didn't like it, I think it's such a sad waste.

    Reply
  14. Well I think it would've been good if it was an editorial with an usual story not a nice clothes campaign! Great choice of models these girls could've made this a really ROCKing campaign and they would've gave Marc Jacobs a whole new meaning of hip luxuries clothes. Didn't like it, I think it's such a sad waste.

    Reply
  15. haha now those comments are funny. isn't everyone always going on about how models look too unreal? and now they look real, so everyone's mad.
    this is absolutley gorgeous.

    Reply
  16. haha now those comments are funny. isn't everyone always going on about how models look too unreal? and now they look real, so everyone's mad.
    this is absolutley gorgeous.

    Reply

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