Get ready to hit the road with Lucy Hale and Weekend Max Mara’s latest collaboration. The Joy Road collection is all about embracing the free-spirited attitude of a road trip with a Western twist.
Lucy Hale for Weekend Max Mara Signature Collection
Born in Memphis, Tennessee, the actress sticks to her Southern roots, serving up a series of outfits that exude effortless charm. Expect a fusion of stylish pieces, including jacquard wool sweaters, bomber jackets, fringed skirts, and crisp shirting.
A rustic color palette sets the tone, featuring earthy neutrals punctuated by bold pops of green and red. In a visually stunning campaign, Lucy is photographed in a desert setting, soaking up the sun-kissed atmosphere in her chic ensembles.
Lucy explains the inspiration behind the collaboration, “For me, the whole collection is about going back to my roots, being out in nature and accepting myself for exactly the woman I am today.”
She continues, “It’s about authenticity, being led by our inner compass, feeling comfortable in our own skin, being a free spirit.”
