Louis Vuitton hits the studio for its spring-summer 2022 campaign. The brand taps ambassadors Hoyeon Jung and Stacy Martin as well as Samara Weaving, Lous and the Yakuza, Mona Tougaard, Kristine Lindseth, Rianne van Rompaey, Fleur Breijer, Ida Heiner, and more. A colorful backdrop of sky blue, bubblegum pink, and neon green frames the cast as David Sims photograph them under bright studio lights.
Louis Vuitton Spring/Summer 2022 Campaign
The designs of artistic director Nicolas Ghesquiere are inspired by couture codes, with lace trims and tiered skirts among their features. Marie-Amelie Sauve styles ensembles for the shoot, including hair by Duffy and makeup by Lucia Pieroni. Edward Quarmby and Florent Buonomano are in charge of the art direction for the shoot.
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“Heritage, transmission, and timelessness are more than ever at the core of the collection: as time goes on, clothes evolve, the archetypes from different generations are transformed, appropriated, personalized, and reconstructed again. Clothes become part of a new story brimming with different identities and emotions.”
Louis Vuitton
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