Loro Piana Embraces Scottish Charm for Fall 2024 Campaign

Joanna Elizabeth

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Published July 17, 2024

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Updated November 17, 2024

Loro Piana Fall 2024 Campaign
Loro Piana sets its fall-winter 2024 campaign in Scotland. Photo: Mario Sorrenti

Italian luxury brand Loro Piana marks a milestone 100-year legacy with a stunning fall-winter 2024 campaign set against the breathtaking backdrop of a Scottish castle. The advertisements, lensed by renowned photographer Mario Sorrenti, bring together a talented cast of models.

Loro Piana Fall/Winter 2024 Campaign

Anok Yai shows off the Loro Piana Spagna Mini jacket with the Rassa trousers for the brand's fall 2024 ad.
Anok Yai shows off the Loro Piana Spagna Mini jacket with the Rassa trousers for the brand’s fall 2024 ad. Photo: Mario Sorrenti

The images and film include Anok Yai, Angelina Kendall, Bibi Breslin, Leon Dame, and Woosang Kim. The campaign’s aesthetic blends mid-century glamour with modern sophistication.

Bibi Breslin layers up in neutrals for Loro Piana's fall-winter 2024 campaign.
Bibi Breslin layers up in neutrals for Loro Piana’s fall-winter 2024 campaign. Photo: Mario Sorrenti

Tailored jackets and skirts, some crafted from luxurious Scottish Cheviot fabric, exude refinement and poise. Meanwhile, long overcoats paired with breezy skirts and leather boots add a rugged touch to the elegant outfits, expertly styled by Aleksandra Woroniecka.

Angelina Kendall poses with the Loom bag for Loro Piana's fall-winter 2024 campaign.
Angelina Kendall poses with the Loom bag for Loro Piana’s fall-winter 2024 campaign. Photo: Mario Sorrenti

The result is a nostalgic and contemporary collection honoring Loro Piana’s rich heritage while looking toward the future. Building on the success of its “Into the Wild” collection, the campaign’s outdoor setting emphasizes Loro Piana’s deep appreciation for nature.


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