Style star Alexa Chung returns for her fifth consecutive season as face Parisian handbag label, Longchamp. For the spring-summer 2016 campaign, Peter Lindbergh captures the it girl in the Palais Royal. Posing in a lambskin trench coat, Alexa carries the Penelope bag underneath her arm in the campaign visual. The campaign was made with creative direction by Tho Van Tran with styling by Alexis Roche.
Longchamp Spring 2016 Campaign
Longchamp Spring 2016 Campaign – Behind the Scenes
Longchamp’s Artistic Director Sophie Delafontaine chose Paris as the campaign’s settings as a way to pay homage to the brand’s heritage and origins. An everyday scene of Alexa strolling down the street makes for a glamorous scene.