Loewe enlists photographer Juergen Teller to shoot its pre-fall 2022 campaign. Supermodel Kaia Gerber, K-pop star HyunA, musician Alewya, singer Caroline Polachek, Japanese athlete Maya Nakanishi, actress Jessie Buckley, and artist Lunda Benglis are some of the stars featured in the advertisements.
Loewe Pre-Fall 2022 Campaign
In one photograph, Kaia Gerber can be seen holding a scaled-down version of the Amazona 16 bag while she poses outside in a bathtub complete with bubbles. HyunA can also be seen in another photo modeling the Bracelet Pouch while wearing colorful pants in addition to a crop top.
Meanwhile, Alewya shows off gold bracelets and a blue manicure while modeling the Puzzle Edge bag. Jessie Buckley, an Irish actress, can also be seen posing in a field while wearing a leather jacket, jeans, and an orange version of the Amazona 16. The portraits are executed in Teller’s signature style, featuring candid, animated expressions and poses.