Lindex Taps a Diverse Group of Models for Fall Campaign

Joanna Elizabeth

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Published September 14, 2016

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Updated May 17, 2019

Lindex unveils Fall Fashion Heroes 2016 campaign
Lindex unveils Fall Fashion Heroes 2016 campaign

Lindex is embracing models of all shapes and sizes for its fall 2016 campaign. Called ‘Fall Fashion Heroes’, the shoot stars five top models including Ashley Graham, Alek Wek, Toni Garrn, Candice Huffine and Cora Emmanuel. The new campaign spotlights five autumn wardrobe essentials. From a trumpet sleeve top to the knitted dress and a statement jean, dark tones of burgundy and amber stand out. The fall season also marks the integration of plus-size clothing into Lindex’s mainline.

“I think it’s fantastic that Lindex is including larger sizes in their collections. It was an incredibly powerful shoot because of the diversity of women chosen for the campaign; there was so much girl power on set,” Ashley Graham says about the campaign.

Lindex Fall Fashion Heroes Fall 2016 Campaign

Alek Wek stars in Lindex's Fall Fashion Heroes 2016 campaign
Alek Wek stars in Lindex’s Fall Fashion Heroes 2016 campaign
Ashley Graham stars in Lindex's Fall Fashion Heroes 2016 campaign
Ashley Graham stars in Lindex’s Fall Fashion Heroes 2016 campaign
Lindex spotlights autumn wardrobe essentials in Fall Fashion Heroes 2016 campaign
Lindex spotlights autumn wardrobe essentials in Fall Fashion Heroes 2016 campaign
Candice Huffine stars in Lindex's Fall Fashion Heroes 2016 campaign
Candice Huffine stars in Lindex’s Fall Fashion Heroes 2016 campaign
Cora Emmanuel stars in Lindex's Fall Fashion Heroes 2016 campaign
Cora Emmanuel stars in Lindex’s Fall Fashion Heroes 2016 campaign
Toni Garrn stars in Lindex's Fall Fashion Heroes 2016 campaign
Toni Garrn stars in Lindex’s Fall Fashion Heroes 2016 campaign
Lindex features autumn knitwear in Fall Fashion Heroes 2016 campaign
Lindex features autumn knitwear in Fall Fashion Heroes 2016 campaign

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