Gucci enlists Lana Del Rey as the face of its new Guilty pour Femme scent. The singer joins actor Jared Leto in a print campaign and film captured by Glen Luchford. Inspired by the 1970’s, Lana wears a green ensemble with a glittery bodysuit while Leto dons a velvet blazer. From a diner (which features a cameo from Courtney Love) to the hair salon and grocery store, Luchford dreams up a whimsical scene. Christopher Simmonds works on art direction for the shoot with creative direction by Alessandro Michele.
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