Emily Ratajkowski is Retro Glam in Kurt Geiger Spring 2025 Ad

Joanna Elizabeth

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Published February 3, 2025

Emily Ratajkowski poses in Kurt Geiger's spring-summer 2025 campaign.
Emily Ratajkowski poses in Kurt Geiger’s spring-summer 2025 campaign. Photo: Laura Coulson / Kurt Geiger

Emily Ratajkowski lights up Palm Springs in Kurt Geiger’s spring-summer 2025 campaign. The images blend bold colors, vintage aesthetics, and statement accessories. The campaign, titled Kurt’s Hotel, evokes a nostalgic getaway, with Emily posing poolside against a dreamy backdrop of palm trees and mid-century modern design.

Kurt Geiger Spring/Summer 2025 Campaign

Emily Ratajkowsi wears a bikini in Kurt Geiger's spring 2025 campaign.
Emily Ratajkowsi wears a bikini in Kurt Geiger’s spring 2025 campaign. Photo: Laura Coulson / Kurt Geiger

In one striking look, she wears a flowing, asymmetrical mini dress covered in a rainbow of swirls, accessorized with a chunky gold belt and vibrant, beaded handbags. Her footwear of choice? The Chelsea platform sandals feature colorful ankle ties.

Model Emily Ratajkowski poses in Palm Springs for Kurt Geiger's spring 2025 ad.
Model Emily Ratajkowski poses in Palm Springs for Kurt Geiger’s spring 2025 ad. Photo: Laura Coulson / Kurt Geiger

For a more relaxed yet equally eye-catching outfit, the Kurt Geiger face sports a cropped white graphic tee, breezy blue shorts, and Islington runner sneakers in a bold coral hue. Oversized bags, including a woven shopper and the signature Kensington bag, complete the vacation aesthetic.

Shot by Laura Coulson, the campaign captures the essence of carefree luxury with a Californian charm.


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