Top models and friends Jourdan Dunn and Karlie Kloss team up for the spring-summer 2016 campaign from Liu Jo. Called #Viceversa, the pair show off two very different styles for the advertisements captured by Chris Colls.
Karlie channels more casual looks with a crop top and sneaker look while Jourdan flaunts more traditional, ladylike styles.
Christian Sturniolo, Director Global Marketing & Communication Liu Jo SpA says in a translated statement; “Behind this campaign is the real DNA of Liu Jo, and a clear vision of the new objectives of the brand, both in terms of language and image and positioning. The realization of this campaign has been impeccable, Karlie and Jourdan talk about women, about their unique and spectacular values and their ability to give and want: throw the same message in different ways with their personal point of view in fashion and style”.