Blackpink’s Jennie Brings Her A-Game to Beats Solo Buds Ad

Joanna Elizabeth

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Published June 21, 2024

Jennie Beats Solo Buds Ad Campaign
Blackpink’s Jennie poses for the Beats Solo Buds ad campaign. Photo: Beats

Blackpink’s Jennie, the K-Pop sensation, continues to make waves in the music industry, fashion, and tech. Jennie is the latest star to front a Beats campaign showcasing the wireless Solo Buds. The campaign features Jennie in a sleek, all-black outfit with a long, polished ponytail, exuding a modern, stylish vibe.

Jennie for Beats Solo Buds 2024 Ad

Rocking a long ponytail, Jennie fronts new Beats Solo Buds ad.
Rocking a long ponytail, Jennie fronts the new Beats Solo Buds ad. Photo: Beats

This campaign adds another high-profile endorsement to Jennie’s impressive portfolio, which recently included major adidas Originals and Calvin Klein ads. The Beats Solo Buds are a fresh iteration of the popular Beats Solo 4 headphones.

K-Pop star Jennie shows off the wireless Beats Solo Buds.
K-Pop star Jennie shows off the wireless Beats Solo Buds. Photo: Beats

They offer users an enhanced listening experience with up to 18 hours of battery life. Available in Matte Black, Transparent Red, Storm Gray, and Arctic Purple, these earbuds combine functionality with style.

Clad in an all-black ensemble, Jennie fronts Beats' new Solo Buds campaign.
Clad in an all-black ensemble, Jennie fronts Beats’ new Solo Buds campaign. Photo: Beats

Jennie expressed her excitement about the collaboration, stating, “Music and self-expression are so important to me, so my collaboration with Beats was the perfect fit.” She continues, “I love my Beats Solo Buds. They’re so cute and portable and allow me to immerse myself in music everywhere I go.”

In addition to the striking images from the campaign, Jennie also appears in a commercial where she showcases her rapping skills, further highlighting her multifaceted talent.


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