Irina Shayk is front and center in the Helmut Lang fall-winter 2024 campaign, and her mussed pixie cut makes a bold statement. Set against a clean white backdrop, the focus is firmly on the clothes. This season, Talia Chetrit lensed the campaign, which is all about confidence.
Irina Shayk for Helmut Lang Fall 2024 Ad
The brand’s latest collection is designed to empower with pieces that equip the wearer to take on the world. Under the creative direction of Peter Do, Shayk strikes pose after dynamic pose, showcasing a lineup of draped tops, ribbon-adorned jeans, and hole-punched skirts.
Slouchy sweaters add a laid-back touch, while tailored blazers, puffer jackets, and plaid fringe designs provide a refined edge. Stylist Jason Rider weaves these pieces together, creating a cohesive narrative.
The color palette is minimalist, with black and white providing a sleek foundation. Pops of red and burgundy inject a sense of drama into the collection.
Beauty-wise, the look is understated yet practical, with hairstylist Akki Shirakawa working wonders on Shayk’s cropped locks and makeup artist Fara Homidi opting for a barely there palette.
