Marketing is about communicating with target audiences, to help position your brand, goods, services, or solutions, in the minds of prospective clients and customers. The problem is that any brand or product will have a unique appeal to a very specific clientele. They may not have the same appeal to all people.
This is where corporate video production comes in because customizing a particular message based on individual preferences is imperative. You can create a compelling story about your brand, with the added benefit of visual tools, making it even more engaging.
Corporate videos work best when they focus on a certain type of product or business trend, rather than incorporating everything about a marketing company and being quite long or vague. They are especially beneficial for startups or SMEs (small and medium-sized companies), which need to convey their message to a large group of people, with a limited budget and in less time.
Corporate video production has a number of advantages. They are:
Producing videos is a fun business. You can let go and be creative. Corporate videos don’t have to be big-budget Hollywood productions, not too fancy or even flashy. They are short, crisp narratives about specific brand projects or a certain industry fad.
You can create compelling brand stories. Corporate videos give you an opportunity to create interesting stories about your company and the type of work you are involved in. It can integrate scripts, interviews, shots of daily work life, employee accounts and all CSR (Corporate Social Responsibility) initiatives.
It is a known fact that video content receives higher search engine ratings and improves SEO (Search Engine Optimization). You can easily engage current and potential clients and clients with effective corporate videos. The current trend of posting video content is especially helpful for brands because users prefer to watch videos, rather than read about a specific product or service.
Watching videos is easier than reading a full-text report. It is a scientifically proven fact that people retain visual material better. Videos are more enjoyable to watch and do not require any effort on the part of the viewer. They can relax while watching informative content.
Videos can be easily shared on social media. All social media channels thrive on video content. You can create substantial brand awareness through. social media platforms due to the enormous magnitude of the traffic it receives, at all times, day or night. The most valuable feature of sharing corporate videos on social media is that it encourages discussions and forces people to comment, which is favorable for brands, as people’s comments are useful feedback on how to improve the image even more. of a brand.
Corporate video production typically involves the following steps:
Pre-production – This is the first step that usually involves writing the script, creating storyboards, and deciding on the budget.
Video Production: This step is about deciding on the director, cameraman, cast and crew, as well as defining the location.
Post-production – This step largely involves video editing and giving a logical flow to the entire video, complete with sounds, music, animation, graphics, etc.
Corporate videos can be made to address a wide range of topics, including; financial reports, staff training videos, branding, sexual harassment awareness, corporate life, social media marketing (SMM) or search engine optimization (SEO), etc.
Video production requires some knowledge, so although you can produce a corporate video yourself, on behalf of your brand, it is advisable to use a professional video creation service. On the one hand, a professional service will have better benefits, in terms of video creation equipment (which is expensive) and technical knowledge on how to best use it.
Some organizations deliver promotional merchandise while presenting their corporate videos, for example; gourmet chocolates, coffee mugs, table books, personalized stationery, limited edition pens, and even devices such as pen drives, etc. This may seem a bit excessive and a blatant ploy, but it is a useful marketing tool and prudent promotional strategy to accompany your corporate or business video.