Iggy Azalea is the New Bonds Girl

Joanna Elizabeth

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Published April 27, 2015

Iggy Azalea has been named the new face of Bonds
Iggy Azalea has been named the new face of Bonds

After tapping Miranda Kerr for its 100th anniversary campaign, Bonds continues to up the star power with new advertisements featuring Iggy Azalea. The Australian rapper strips to her underwear for the new images focusing on a new basics range.

“As a great role model for women and a long-time fan of Bonds, who grew up wearing Bonds hoodies and undies, Iggy’s down-to-earth attitude makes her the perfect fit for Bonds,” the label reveals in a press release.

The Australian underwear brand tapped Iggy for its latest campaign
The Australian underwear brand tapped Iggy for its latest campaign

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