Joan Smalls Poses for iCB Spring/Summer 2014 Campaign

Joanna Elizabeth

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Published January 30, 2014

Joan for iCB–Marking his fourth season as creative director of iCB, Prabal Gurung enlists leading model Joan Smalls (who appeared in his brand’s spring ’13 ads) for the spring-summer 2014 campaign from the label. The advertisements are inspired by the holographic materials of the new line with a focus on fluorescent light work influenced by the creations of Dan Flavin. Daniel Jackson captures Joan in a set of sleek, studio images while stylist Tiina Laakkonen styles the Puerto Rican beauty in crisp whites and techno materials.






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