H&M heads to Hotel Mauritz for its Holiday 2018 campaign. Actress Aubrey Plaza takes the forefront in a series of films as well as the print campaign. The diverse cast also stars bloggers Elizabeth and Victoria Lejonhjärta, style consultant Eric Rutherford, models Grace Elizabeth and Hana Jirickova amongst others. The new season spotlights party ready styles including faux fur, knit sweaters and metallic tops. The commercials directed by Matt Piedmont feature 1980’s tunes and models dancing.
H&M Holiday 2018 Campaign