H&M Conscious Exclusive chases the sun for its spring-summer 2020 campaign. Models Anna Ewers, Alicia Burke and Pooja Mor pose for these dreamy shots. Spring features gauzy day dresses as well as elegant evening gowns. Arriving in stores and online on March 26, these designs are inspired by Le Train Bleu–a train that ran from Calais to the Côte d’Azur in the 1920s.
“For SS20, the Conscious Exclusive design team considered the emotional durability and afterlife of the garments they were designing more carefully than ever before. The team has doubled down on fabric composition, alongside utilizing dyeing methods that comes with less environmental impacts…”, says Ann-Sofie Johansson, creative advisor at H&M.
H&M Conscious Exclusive Spring/Summer 2020 Campaign