H&M Ditches the Swimsuit for These Casual Beach Styles

March 23, 2016
H&M Jacquard Weave Jacket, Straight Regular Ankle Jeans and Top with Printed Text Design
H&M Jacquard Weave Jacket, Straight Regular Ankle Jeans and Top with Printed Text Design

With H&M’s latest trend update, the fashion retailer proves that you do not need a swimsuit to own the beach. Called ‘Modern Simplicity’, the fashion shoot focuses on lightweight styles perfect for a balmy day. Featuring everything from lace adorned tops to cotton shorts and pullover sweaters, these looks are perfect for layering or just wearing by themselves. Model Hana Jirickova appears in the images–wearing ensembles accessorized with gold jewelry and embellished sandals.

(Left) H&M Linen-Blend Top with Lace, Skinny Low Jeans and Sandals with Fringe (Right) H&M Cotton Shirt and Cotton Shorts
(Left) H&M Linen-Blend Top with Lace, Skinny Low Jeans and Sandals with Fringe (Right) H&M Cotton Shirt and Cotton Shorts

(Left) H&M Hole Patterned Sweater, Conscious Lyocell Joggers, Lace Trimmed Tank Top and Sandals with Tassels (Right) H&M Sleeveless Jumpsuit and Sandals with Fringe
(Left) H&M Hole Patterned Sweater, Conscious Lyocell Joggers, Lace Trimmed Tank Top and Sandals with Tassels (Right) H&M Sleeveless Jumpsuit and Sandals with Fringe
H&M Stocking-stitch Cardigan, Long-sleeved Jersey Top, Slim Regular Trashed Jeans and Sandals with Tassels
H&M Stocking-stitch Cardigan, Long-sleeved Jersey Top, Slim Regular Trashed Jeans and Sandals with Tassels

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