Rag & Bone teams up with stars from the world of fashion and music for a new limited-edition white tee collaboration. Supermodel Helena Christensen, electro pop duo Say Lou Lou, musician Gabriel-Kane Day-Lewis and skateboarder Peter Bici front the images. Captured by Quentin De Briey, the campaign images are shot on location in New York City. The t-shirts come in a limited 100 print run that’s available exclusively at the Rag & Bone SoHo NYC flagship store starting May 16th.
Rag & Bone White Tee Campaign
Working with such an eclectic group of people on the new images gave us an opportunity to celebrate the versatility of the white t-shirt. To this day, the t-shirt is incredibly important to rag & bone, as we’ve worked to perfect the cut, fit, wash and fabric. Those little details can transform an icon into something truly special.”
–Marcus Wainwright, rag & bone Founder and Chief Brand Officer