Hailey Baldwin Heats Up Tommy Hilfiger’s New Denim Campaign

Joanna Elizabeth

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Published April 9, 2016

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Updated April 11, 2017

Lucky Blue Smith and Hailey Baldwin star in Tommy Hilfiger's new denim campaign
Lucky Blue Smith and Hailey Baldwin star in Tommy Jeans campaign

Two 90’s babies Hailey Baldwin and Lucky Blue Smith are the stars of Tommy Hilfiger’s new Tommy Jeans campaign. According to Fashionista, the new Hilfiger denim collection will include updated 90’s styles with a fresh take for the new generation. The range features unisex styles ranging from branded t-shirts to cut-off denim shorts for girls and undies. Check out more of the campaign below, and look out for the collection online next week.

Hailey Baldwin – Tommy Hilfiger Jeans

Hailey Baldwin models Tommy Hilfiger sweatshirt and jeans
Hailey Baldwin models Tommy Hilfiger sweatshirt and jeans
Wearing a backwards baseball cap, Hailey Baldwin fronts Tommy Hilfiger's 2016 denim campaign
Wearing a backwards baseball cap, Hailey Baldwin fronts Tommy Jeans 2016 campaign

Tommy Hilfiger Denim Spring 2016

Immy Waterhouse and Hailey Baldwin model Tommy Hilfiger's spring 2016 denim
Immy Waterhouse and Hailey Baldwin model Tommy Hilfiger’s spring 2016 denim

This is not Hailey Baldwin’s first time modeling Tommy Hilfiger denim. Earlier this year, we shared the brand’s spring 2016 denim trend guide featuring Hailey and Immy Waterhouse (Suki’s younger sister). The pair had some fun in Los Angeles, wearing overalls and distressed jeans.

Immy Waterhouse and Hailey Baldwin model Tommy Hilfiger's spring 2016 denim
Immy Waterhouse and Hailey Baldwin model Tommy Hilfiger’s spring 2016 denim

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