Gucci travels to sunny Los Angeles, California, for its spring-summer 2020 campaign. Captured by Yorgos Lanthimos, models Cheikh Tall, Eli Romanova, Erik Sathrum and Hao Liu amongst others take in the sights. Inspired by a sense of freedom, horses also co-star in these colorful shots. From the beach to Chateau Marmont and gas stations–luxury juxtaposes with everyday locations. Oversized bags, sequined skirts and leather flats stand out in the ready-to-wear collection. Alessandro Michele works on creative direction with art direction by Christopher Simmonds.
Gucci Spring/Summer 2020 Campaign