Gucci Gets Illustrated with ‘Utopian Fantasy’ Spring 2018 Campaign

Joanna Elizabeth

/

Published December 20, 2017

Gucci unveils spring-summer 2018 campaign
Gucci unveils spring-summer 2018 campaign

Since taking the helm at Gucci, creative director Alessandro Michele has taken the brand in many fantastical directions. And for the brand’s spring-summer 2018 campaign, Gucci unveils ‘Utopian Fantasy’. Made in collaboration with artist Ignasi Monreal, digital paintings take inspiration from painters of the Renaissance and Pre-Raphaelite era. The images focus on themes of the earth, sea and sky with mermaids, owls and tigers. Discover the full campaign featuring Gucci’s spring collection below.

Related: Gucci Goes to the Movies for Winter 2017 Eyewear Campaign

Gucci Spring/Summer 2018 Campaign

An image from Gucci's spring 2018 advertising campaign
An image from Gucci’s spring 2018 advertising campaign
Models pose in Gucci's illustrated spring-summer 2018 campaign
Models pose in Gucci’s illustrated spring-summer 2018 campaign
An image from Gucci's illustrated spring-summer 2018 campaign
An image from Gucci’s illustrated spring-summer 2018 campaign
Gucci showcases historical inspired illustrations for spring-summer 2018 campaign
Gucci showcases historical inspired illustrations for spring-summer 2018 campaign

Ignasi Monreal created digital paintings for Gucci's spring-summer 2018 campaign
Ignasi Monreal created digital paintings for Gucci’s spring-summer 2018 campaign

Gucci spotlights red handbag in spring-summer 2018 campaign
Gucci spotlights red handbag in spring-summer 2018 campaign
Gucci showcases Utopian Fantasy spring-summer 2018 campaign
Gucci showcases ‘Utopian Fantasy’ spring-summer 2018 campaign
Focusing on flats, Gucci features illustrations in spring-summer 2018 campaign
Focusing on flats, Gucci features illustrations in spring-summer 2018 campaign
Gucci spotlights pink gown for illustrated spring-summer 2018 campaign
Gucci spotlights pink gown for illustrated spring-summer 2018 campaign
Gucci showcases whimsical scenes for spring 2018 Utopian Fantasy campaign
Gucci showcases whimsical scenes for spring 2018 ‘Utopian Fantasy’ campaign
Italian fashion brand Gucci launches spring 2018 Utopian Fantasy campaign
Italian fashion brand Gucci launches spring 2018 ‘Utopian Fantasy’ campaign
  • Designer :
  • Season :
  • Fashion Label :

    • Recent Updates

    Lucy-Hale-Weekend-Max-Mara

    Lucy Hale & Weekend Max Mara Go West for New Collab

    Get ready to hit the road with Lucy Hale and Weekend Max Mara's latest collaboration. The Joy Road collection is ...
    Stella-McCartney-Winter-2024

    Eva Mendes, Raye Bring Wild Glam to Stella McCartney Winter Ad

    Stella McCartney is making waves with her winter 2024 campaign. Actress Eva Mendes and musician RAYE star in the campaign, ...
    Elle-Fanning-Cartier-Grain-de-Cafe

    Elle Fanning Goes to the Movies in Cartier Jewelry

    Lights, camera, action! Elle Fanning wows in Cartier's latest Grain de Café jewelry collection. The 26-year-old blonde actress charms in ...
    Rabanne-Fall-2024-Campaign

    Rabanne Fall 2024 Campaign: An Eclectic Cool

    Rabanne's fall-winter 2024 campaign is a fusion of the everyday and the brand's signature codes. Starring Liu Wen, the leading ...
    Margaret-Qualley-Chanel-Fall-2024

    Margaret Qualley is Parisian Chic for Chanel Fall 2024 Ad

    Chanel pays homage to Paris with its fall-winter 2024 campaign. The focus is actress Margaret Qualley, the brand's ambassador and ...
    Dolce-Gabbana-Il-Pranzo

    Irina Shayk Wows in Dolce & Gabbana Il Pranzo Makeup Ad

    Dolce & Gabbana has just turned up the glam factor with its sizzling Il Pranzo makeup campaign. Supermodels Irina Shayk and Jerry ...