Gucci Sets Pre-Fall Campaign in An Aviary

Joanna Elizabeth

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Published March 29, 2016

Gucci unveils pre-fall 2016 campaign
Gucci unveils pre-fall 2016 campaign

A month after the unveiling of its fall runway collection, Gucci has released its pre-fall 2016 campaign against the colorful setting of a glass-domed aviary. Photographed by Glen Luchford, models Lucas Dambrod, Polina Oganicheva, Eva Minaeva, Fionnan Perkins, Lia Pavlova, Anton Toftgard, Elle Van Ravels, Nicole Atieno and Laura Melerh wear whimsical designs including printed pantsuits, pleated skirts and knit sweaters. Adding to the eclectic gathering, a backdrop of colorful blooms and large birds adds to the diverse vibe.

Gucci Pre-Fall 2016 Campaign

Starring in Gucci’s pre-fall 2016 campaign, Polina Oganicheva poses in a wool-silk dress, gold fingerless gloves and Sylvie bag
Starring in Gucci’s pre-fall 2016 campaign, Polina Oganicheva poses in a wool-silk dress, gold fingerless gloves and Sylvie bag
An image from Gucci's pre-fall 2016 campaign
An image from Gucci’s pre-fall 2016 campaign
Photographed by Glen Luchford, Gucci's pre-fall 2016 campaign was captured in a glass-domed aviary
Photographed by Glen Luchford, Gucci’s pre-fall 2016 campaign was captured in a glass-domed aviary

Gucci Pre-Fall 2016 Collection

Gucci’s pre-fall 2016 collection focuses on eclectic references with everything from luxe furs to pleated gowns to printed pant suits and knitted sweaters. Paired with embellished bags and fingerless gloves, the Gucci woman embraces her youthful side to the fullest.

Shop Gucci’s New Arrivals:

Gucci Dionysus Blooms Print Shoulder Bag
Gucci Dionysus Blooms Print Shoulder Bag

Gucci Dionysus GG Supreme Canvas Shoulder Bag
Gucci Dionysus GG Supreme Canvas Shoulder Bag
Gucci Embroidered Tulle Dress
Gucci Embroidered Tulle Dress
Gucci Herbarium Snake Silk Dress
Gucci Herbarium Snake Silk Dress

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