Gucci unveils an updated campaign for its signature Bloom fragrance. Advertisements star singer Florence Welch, actress Anjelica Huston, actress Jodie Turner-Smith, and designer Susie Cave. Photographed by Floria Sigismondi with art direction by Christopher Simmonds, dreamy images set at Italy’s La Scarzuola ruins include blossoming florals. The Bloom scent is described as a rich perfume with notes of rangoon creeper, jasmine bud, and natural tuberose.
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