Giorgio Armani teams up with German photographer Peter Lindbergh for his spring-summer 2016 ‘New Normal’ campaign. Rather than feature looks from the spring runway show, Armani spotlights classic looks made for “everyday life”. Photographed in Paris, the black and white images star four modeling icons of the 1990s—Nadja Auermann, Yasmin Le Bon, Stella Tennant and Eva Herzigova. The women look gorgeously all-natural in relaxed suiting, casual shirting and trousers.
Giorgio Armani New Normal Spring 2016 Campaign
Giorgio Armani New Normal Spring 2016 Campaign Behind the Scenes
About the new campaign, Armani revealed, “for this campaign, I wanted four iconic women with strong personalities to show that feminine beauty is ageless. I chose Peter Lindbergh, with whom I have collaborated several times, because his photographs are timeless and are true to real life. I wanted to convey a sense of reality, of clothes that offer natural elegance and the normality of everyday life.”