Giorgio Armani Fall 2024 Campaign: A Dark Romance

Joanna Elizabeth

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Published August 25, 2024

Giorgio Armani Fall 2024 Campaign
He Cong stars in Giorgio Armani’s fall-winter 2024 campaign. Photo: Carlijn Jacobs / Armani

Giorgio Armani’s fall-winter 2024 campaign delivers a lesson in high-octane glamour. The Italian fashion powerhouse has enlisted the talents of photographer Carlijn Jacobs to capture its recent collection.

Models He Cong and Mila van Eeten shine in a series of dynamic studio portraits that exude sophistication and poise. Inspired by the fading beauty of winter gardens, the fall collection evokes understated opulence.

Giorgio Armani Fall/Winter 2024 Campaign

Mila van Eeten models a tailored ensemble for Giorgio Armani's fall-winter 2024 campaign.
Mila van Eeten models a tailored ensemble for Giorgio Armani’s fall-winter 2024 campaign. Photo: Carlijn Jacobs / Armani

Luxe fabrics like silk, organza, and velvet take center stage, adorned with intricate embroidery and a palette of dark, moody hues, including black, deep green, and navy blue.

Every piece, from show-stopping evening gowns to sleek tailoring and dramatic hooded coats, demonstrates the Armani woman’s unwavering commitment to elegance.

Giorgio Armani embraces soft layering for its fall 2024 ad.
Giorgio Armani embraces soft layering for its fall 2024 ad. Photo: Carlijn Jacobs / Armani

Stylist Jacob Kjeldgaard keeps the accessories minimal to bring this vision to fruition. For beauty, makeup artist Hiromi Ueda adds a pop of drama with bold, dark lip colors.

A floral embellished evening dress stands out in Giorgio Armani's fall-winter 2024 campaign.
A floral embellished evening dress stands out in Giorgio Armani’s fall-winter 2024 campaign. Photo: Carlijn Jacobs / Armani

Meanwhile, hairstylist Mustafa Yanaz works magic to create polished, sleek tresses that complement the collection’s refined aesthetic.


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