BMW Taps Gigi Hadid for Red-Hot Car Commercial

Joanna Elizabeth

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Published April 22, 2016

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Updated May 19, 2016

Gigi Hadid models a little red dress while posing next to the BMW M2 Coupé
Gigi Hadid models a little red dress while posing next to the BMW M2 Coupé

Gigi Hadid lands a trademark of a supermodel—a car commercial—with the launch of the BMW M2 Coupé campaign. Called ‘Eyes on Gigi’, the American beauty stars in a short clip directed by Marc Forster who is known for his films like ‘World War Z’ and ‘Quantum of Solace’. Released first on Youtube and Facebook, the one-shot commercial features Gigi entering one of three M2 Coupés while wearing a red bodycon dress. The narrator asks the audience to keep track of the model as the cars take off at amazing speeds.

About starring in the BMW campaign, Gigi says, “BMW is such an iconic brand. The fact that I get to be the face of this campaign is definitely a career highlight for me. The M2 is such a cool, fun car.” Check out promotional shots of Gigi below as well as the commercial.” / Photos by Jonathan Mannion

Gigi Hadid – BMW M2 Coupé Commercial

Gigi Hadid stars in BMW Eyes on Gigi campaign
Gigi Hadid stars in BMW Eyes on Gigi campaign
Gigi Hadid poses next to a fleet of BMW's M2 Coupé
Gigi Hadid poses next to a fleet of BMW’s M2 Coupé

Gigi Hadid – 2016 MTV Movie Awards

APRIL 2016: Gigi Hadid attends the 2016 MTV Movie Awards wearing a Versace pantsuit
APRIL 2016: Gigi Hadid attends the 2016 MTV Movie Awards wearing a Versace pantsuit. Photo: Tinseltown / Shutterstock.com

Earlier this month, Gigi Hadid stepped out on the red carpet at the 2016 MTV Movie Awards held in Los Angeles, California. The blonde beauty tried on a new look with a hairstyle featuring bangs with shaggy yet straight tresses. Gigi wore a Versace printed top in yellow and striped pantsuit with fitted trousers. For her makeup, Gigi had shimmering gold eyeshadow and a frosty lip color.

APRIL 2016: Gigi Hadid attends the 2016 MTV Movie Awards wearing a shaggy hairstyle with bangs
APRIL 2016: Gigi Hadid attends the 2016 MTV Movie Awards wearing a shaggy hairstyle with bangs. Photo: Tinseltown / Shutterstock.com
APRIL 2016: Gigi Hadid hit the red carpet at the 2016 MTV Movie Awards in a Versace top and striped pantsuit. Photo: Tinseltown / Shutterstock.com
APRIL 2016: Gigi Hadid hit the red carpet at the 2016 MTV Movie Awards in a Versace top and striped pantsuit. Photo: Tinseltown / Shutterstock.com

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