GANT x Wrangler enlists British creative Nadia Lee Cohen as the star and photographer of the new campaign. The innovative images draw inspiration from the history and culture of both the United Kingdom and the United States. Complete with lassos, whips, and cowboy hats, pictures bring to mind the American West.
GANT x Wrangler 2022 Campaign
This extensive collection includes a total of 30 different items in its lineup. Some examples include shirts, jeans, jackets, and even accessories that are designed equally for men and women. These items bring to mind denim fashions typically associated with the West Coast and East Coast preppy looks.
Having Nadia Lee Cohen shoot and art direct the GANT x Wrangler campaign in a series of self-portraits really brought it all home. I think her way of capturing the essence of American culture; in all its glory and gloom alike, is unrivaled. She’s one of the most exciting artists of our time and we’re honored to have her on board for this project. On top of that, she’s also a sweetheart and an absolute delight to work with.GANT Creative Director, Christopher Bastin
These items feature embroidered designs, collegiate patches, and other types of patches. Cohen, who, as mentioned earlier, served in the role of art director for the campaign. The GANT x Wrangler collaboration is available for purchase now. For more Wrangler, see Georgia May Jagger pose in the Summer 2022 Heritage collection.