Fendi’s Soft Glam Spring 2025 Campaign

Joanna Elizabeth

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Published January 30, 2025

Fendi Spring 2025 Campaign
Fendi debuts spring-summer 2025 campaign. Photo: Steven Meisel / Fendi

Fendi gets dreamy with its spring 2025 campaign, focusing on vintage-inspired styles. Shot by Steven Meisel, the images feature models Mona Tougaard, Lina Zhang, and Karolina Spakowski, posing against a delicate pink backdrop.

Fendi Spring/Summer 2025 Campaign

Mona Tougaard fronts Fendi's spring-summer 2025 ad.
Mona Tougaard fronts Fendi’s spring-summer 2025 ad. Photo: Steven Meisel / Fendi

The setting evokes a romantic atmosphere, perfectly complementing the art deco-influenced designs. 1925, the year of the brand’s founding, inspired the collection.

Karolina Spakowski poses with the Mamma Baguette for Fendi's spring 2025 campaign.
Karolina Spakowski poses with the Mamma Baguette for Fendi’s spring 2025 campaign. Photo: Steven Meisel / Fendi

Flowing sheer fabrics, beaded embellishments, and structured handbags balance past and present. Stylist Carlyne Cerf De Dudzeele curates looks that pair embroidered dresses with statement accessories, from sculptural earrings to adorned heels.

Lina Zhang models the Fendi Peekaboo bag with soft fringe details.
Lina Zhang models the Fendi Peekaboo bag with soft fringe details. Photo: Steven Meisel / Fendi

The campaign also spotlights the evolution of Fendi’s iconic bags. The Mamma Baguette and Peekaboo are reimagined with rich textures, delicate floral appliqués, and playful fringe details. Soft greens, blush pinks, and timeless black tones bring a sense of calmness to the season.


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