These days, you won’t just find yourself thinking about festival fashion – as in, what to wear to this year’s hottest music events – but also about fashion festivals, as the first ever Vogue festival kicks off in London this year.
The event, which was launched by Burberry’s Chief Creative Officer, Christopher Bailey, ran from the 20th – 21st April. In association with Vertu, this pioneering festival promised to bring some of biggest names in fashion to London’s Royal Geographical Society for talks, discussions, photo shoots and films.
For those who have a keen interest in fashion, without necessarily working in the industry, this event provided an entirely new approach to the world of the designers and their creations. For many, being a fashion fan might simply involve browsing the latest collections online whilst ordering their weekly shop or playing games of FoxyBingo, whilst the most dedicated followers may travel to their national fashion week twice a year. The concept of the Vogue fashion festival undoubtedly brings something new to the table, and whilst the first incarnation of this event last just two days, its popularity could indicated an extension in future. Could we soon see fashion festivals to rival the likes of Glastonbury and Coachella?
The Vogue fashion festival certainly wasn’t short on famous faces – everyone from Christopher Kane to Matthew Williamson was in attendance, as were recognizable fashionistas (regular festival goers) Lily Cole and Pixie Geldof. After all, despite the fact that the festival might be yet to acquire such a prestigious reputation as many of the much-loved music festivals, the Vogue brand holds a certain prestige in itself. Whilst there was no mud, burger vans or wellies in sight, fashion insiders were undoubtedly excited about the prospect of a slightly more glamorous alternative when it comes to festival fever.