Natalia Vodianova Enchants in Ermmano Scervino Spring 2025 Ad

Joanna Elizabeth

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Published January 21, 2025

Natalia Vodianova Ermanno Scervino Spring 2025 Ad
Natalia Vodianova poses in Ermanno Scervino’s spring-summer 2025 campaign. Photo: Luigi & Iango / Ermanno Scervino

Natalia Vodianova makes her return in Ermanno Scervino’s spring-summer 2025 campaign, photographed by Luigi & Iango. The campaign unfolds within a softly lit hotel room, an intimate space reminiscent of the 1970s Italian cinema.

Ermanno Scervino Spring/Summer 2025 Campaign

Ermanno Scervino taps Natalia Vodianova for its spring 2025 ad.
Ermanno Scervino taps Natalia Vodianova for its spring 2025 ad. Photo: Luigi & Iango / Ermanno Scervino

Previously, the top model fronted last year’s spring ads. The setting, characterized by warm light and understated luxury, mirrors the collection’s theme of sensuality and freedom. Each look tells a story of craftsmanship and material innovation.

Ermanno Scervino features a corset-inspired top in its spring-summer 2025 campaign.
Ermanno Scervino features a corset-inspired top in its spring-summer 2025 campaign. Photo: Luigi & Iango / Ermanno Scervino

A standout piece is the guêpière-inspired cotton shirt, combining structure and softness. Another highlight is the muslin and Valenciennes lace bra, boldly spotlighting lingerie codes with a hint of rebellion.

Natalia Vodianova shines in a yellow maxi dress from Ermanno Scervino.
Natalia Vodianova shines in a yellow maxi dress from Ermanno Scervino. Photo: Luigi & Iango / Ermanno Scervino

The floral dévoré jacket mimics aged denim, adding a vintage yet contemporary vibe, while the trompe-l’œil scuba jacket plays with texture.

Vodianova’s relaxed yet poised demeanor shines in every shot. From delicate lace dresses to structured outerwear, the collection speaks to a balance of control and abandon.


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