UK-based fashion brand 4th & Reckless teams up with top model Elsa Hosk on a new collaboration. Inspired by the Swedish beauty’s personal fashion sense, designs take cool-girl style to the next level. A collection called: A Life Less Ordinary showcases oversized blazers, knit sweaters, and leather pieces.
The collaboration drops on October 26th, with prices starting at £35 and going up to £95. Elsa also appears in the accompanying campaign, which shows modern wardrobe essentials.
“Being the face of this 4th & Reckless campaign has been really exciting, the energy on set was brilliant and I loved working with the team. The range compliments my style and personality perfectly, it’s effortlessly cool. I am so proud to have been a part of this campaign. The design and energy of this collection makes for a standout range of easy to wear statement pieces,” shares Elsa.
Elsa Hosk x 4th & Reckless Campaign
“We are thrilled to announce our new campaign featuring Elsa Hosk. Supermodel and former Victoria Secrets Angel, Elsa is extremely credible and a style icon who we feel epitomizes the 4th & Reckless brand. The styles in the collection, we believe, have captured Elsa’s style perfectly,” states Pawan Khosla, CEO.