Zadig & Voltaire taps leading model Edita Vilkeviciute as the face of its fall-winter 2021 campaign. Captured by Fred Meylan, the Lithuanian beauty poses in St. Tropez wearing new season looks. The images showcase knit sweaters, suiting separates, and leather pieces with a theme of freedom.
The advertisements also highlight Zadig & Voltaire’s signature Le Cecilia bag in different styles. In one shot, Edita wears a graphic t-shirt with black leather pants. Another image shows the blonde looker posing topless with a red suit jacket and matching trousers. For beauty, Edita wears her hair in tousled waves while Lili Choi also works on makeup for the shoot.
“Enhanced by the liberated style of Edita Vilkeviciute, the campaign flaunts the defiant attitude of a woman who makes the rules and is in control of her own body. She opts to forget the top to give the clothes even more power. The shackles are decidedly off, giving way to a new form of independence, also expressed via this season’s brand-new motto: ‘Love Yourself’,” the brand shares.