Louis Vuitton is in the Clouds With Cruise 2022 Campaign

Joanna Elizabeth

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Published November 15, 2021

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Updated December 16, 2023

Grace Valentine and Akon Changkou star in Louis Vuitton cruise 2022 campaign.
Grace Valentine and Akon Changkou star in Louis Vuitton cruise 2022 campaign. Photo: Carlijn Jacobs

Louis Vuitton sets its cruise 2022 campaign in clouds, showing a blue sky backdrop. Photographed by Carlijn Jacobs, the advertisements feature models Ida Heiner, Akon Changkou, Grace Valentine, Evie Saunders, and more. Artistic director Nicolas Ghesquière designs fashion-forward silhouettes for the new season. 

Stand-out pieces include multicolored boots, tailored blazers, elevated cargo pants, and jacquard textiles styled by Marie-Amelie Sauvé. For bags, the Loop and Coussin BB styles make a statement with monogram prints as well as chain details. In addition to images, a short film set to rock and roll tunes showcases the looks in motion.

Related: Chiara Ferragni Impresses in Louis Vuitton’s LV Archlight Slingbacks

“An optimistic tone emerges as Louis Vuitton’s Artistic Director brings together an ensemble of graphic, almost geometric silhouettes. Cosmic imagery, hybrid jacquards, intricate embroideries: the collection’s dense details and assertive shapes speak to its central premise of imagining a future full of promise,” Louis Vuitton shares.

Louis Vuitton Cruise 2022 Campaign

Evie Saunders and Ida Heiner pose for Louis Vuitton cruise 2022 campaign.
Evie Saunders and Ida Heiner pose for Louis Vuitton cruise 2022 campaign. Photo: Carlijn Jacobs
Louis Vuitton unveils cruise 2022 campaign.
Louis Vuitton unveils cruise 2022 campaign. Photo: Carlijn Jacobs
Louis Vuitton focuses on boots for cruise 2022 campaign.
Louis Vuitton focuses on boots for cruise 2022 campaign. Photo: Carlijn Jacobs
Louis Vuitton sets cruise 2022 advertising campaign in the clouds.
Louis Vuitton sets cruise 2022 advertising campaign in the clouds. Photo: Carlijn Jacobs
Models Grace Valentine and Akon Changkou front Louis Vuitton cruise 2022 campaign.
Models Grace Valentine and Akon Changkou front Louis Vuitton cruise 2022 campaign. Photo: Carlijn Jacobs

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