Dior Poison Girl Perfume 2016 Campaign

Dior has unveiled a campaign for a brand new perfume called ‘Poison Girl’. The new scent’s face is French model Camille Rowe. The accompanying film was directed by So Me–who has directed music videos for the likes of Kanye West and Kid Cudi. Captured on location in New York’s Boom Boom Room, the blonde makes her way through an energetic party scene. The clip ends with the model wearing a black jacket with nothing underneath. Camille says, “I’m not a girl. I’m Poison.”

Dior Poison Girl Perfume

Camille Rowe wears an embroidered jacket in Dior's Poison Girl perfume campaign — Camille Rowe wears an embroidered jacket in Dior’s Poison Girl perfume campaign

Flashback – Camille Rowe for Dior Homme

Camille Rowe behind the scenes with Robert Pattinson on Dior Homme cologne campaign.

In 2013, Camille Rowe joined actor Robert Pattinson for a Dior Homme fragrance campaign. The French model shared intimate moments with the ‘Twilight’ hunk in the short film directed by Romain Gavras in New York City.