Dior has unveiled a campaign for a brand new perfume called ‘Poison Girl’. The new scent’s face is French model Camille Rowe. The accompanying film was directed by So Me–who has directed music videos for the likes of Kanye West and Kid Cudi. Captured on location in New York’s Boom Boom Room, the blonde makes her way through an energetic party scene. The clip ends with the model wearing a black jacket with nothing underneath. Camille says, “I’m not a girl. I’m Poison.”
Related: Dior Releases Spring 2016 Campaign
Dior Poison Girl Perfume
Flashback – Camille Rowe for Dior Homme
In 2013, Camille Rowe joined actor Robert Pattinson for a Dior Homme fragrance campaign. The French model shared intimate moments with the ‘Twilight’ hunk in the short film directed by Romain Gavras in New York City.