Dior gets graphic with its Dioramour fall 2021 capsule collection. The line includes a range of apparel, footwear, and accessories with checkered prints as well as red hearts. Models Steinberg and Maryel Uchida are starring in the campaign and can also be seen in Dior’s fall mainline campaign.
Captured by Sarah Blais, the capsule takes inspiration from fairytales with models posing on a life-sized chessboard. Creative director Maria Grazia Chiuri focuses on a color palette of black, white, and red.
Related: Dior Unveils Dramatic Fall 2021 Campaign
In addition to fashion items, there are home designs like plates, candles, mugs, and notebooks. For handbags, there’s the Lady Dior, Dior Book Tote, and Dior Caro. A short film directed by Fabien Baron shows the looks in motion, set to upbeat, rock and roll tunes.
Dior Dioramour Fall 2021 Capsule Collection Campaign
“Get in the mood for love with the ‘Dioramour’ capsule from the Dior Autumn-Winter 2021-2022 collection by Maria Grazia Chiuri, inspired by the magical world of fairy tales. Punctuated with hearts, the ‘D-Chess’ checkerboard print and the ‘D-Royaume d’Amour’ motif adorn sporty wardrobe essentials and emblematic must-haves like the ‘Dior Addict’ sneakers and the ‘Dior Book Tote’, telegraphing a singular liberated sense of femininity,” Dior states.
