David’s Bridal Features a Plus-Size Model in New Campaign

Joanna Elizabeth

/

Published December 15, 2015

David's Bridal features a plus-size model in its spring 2016 campaign
David’s Bridal features a plus-size model in its spring 2016 campaign

For the first time, David’s Bridal has tapped a plus size model to star in one of its campaigns. Model Mercy Watson was photographed in London by David Burton in gorgeous dresses and gowns wearing spring 2016 looks.

At a size 14, the model is also the same size as the average American woman. Despite this, it is a rarity to see more curvy models in fashion and bridal campaigns.

”We recognize that our customers are all different sizes and silhouettes and felt it was important to reflect this diversity in our ad campaign creative,” Trevor Lunn, senior vice president and CCO of David’s Bridal said in a statement. See more images of the David Bridal campaign below!

Plus size model Mercy Watson fronts the bridal retailer's new advertisements
Plus size model Mercy Watson fronts the bridal retailer’s new advertisements
David's Bridal shot the campaign around London
David’s Bridal shot the campaign around London
A plus size model stars in David's Bridal spring 2016 campaign
A plus size model stars in David’s Bridal spring 2016 campaign
An image from David's Bridal spring 2016 campaign
An image from David’s Bridal spring 2016 campaign

Recent Updates

Jennie Maison Kitsune Featured

Jennie is Pretty in Pastels for Maison Kitsuné Ad

Spring 2024 welcomes Jennie of Blackpink as the new face of Maison Kitsuné's Baby Fox collection. In a laid-back ad ...
Neiman Marcus Spring 2024 Featured

Neiman Marcus Spring 2024 Campaign: Championing Elegance

Neiman Marcus embraces the dynamism of sports and luxury fashion in its "Quest for the Best" spring 2024 campaign, captured ...
Swarovski Spring 2024 Featured

Irina Shayk, Karlie Kloss Bring Mermaidcore to Swarovski Ad

Swarovski takes a deep dive into the mythical with its spring-summer 2024 campaign, channeling the allure of Venus and embracing ...
Oliver Peoples Khaite Spring 2024 Featured

Oliver Peoples x KHAITE Spring 2024: Crafting Chic Eyewear

The Oliver Peoples x KHAITE Spring 2024 collection promises an eyewear feast for the fashion-forward. Exemplifying an industrial chic aesthetic, ...
Nina Cosmic Featured

Nina T Gets Interstellar for Numéro Switzerland

In "Cosmic Being," photographed by Ana Abril, a futuristic fashion editorial takes place in Numéro Switzerland's premiere issue. Model Nina ...
Zara Jeans Spring Featured

Zara Jeans Spring 2024: Exploring Casual Styles

The season of renewal brings with it Zara's spring 2024 jeans collection, offering a refreshing take on denim that pays ...

Leave a Comment